Is the world’s largest provider of cloud computing services falling down on its 2014 pledge to one day power all of its data centers entirely with renewable energy? That’s the question posed recently by an investigative report in The Information (subscription required, but you can…
When rocket scientist K.R. Sridhar founded the technology startup that would become Bloom Energy in 2001 — and famously introduced its electricity-generating “box” to the world in 2010 during a “60 Minutes” segment — his inspiration was a photograph snapped from outer space illustrating the…
Genusee, an eyeglasses maker that fashions its frames from water bottles sourced in Flint, Michigan. Huskee Cup, which brews up reusable mugs made out of coffee husk waste. EcoTruck, a toy made from a wood-hybrid material that is far tougher than competitive options. All three…
Tis the season for year-end reflections and year-ahead resolutions. In that vein, I’m making a shameful, Black Friday plug for Niche Down, the book I co-authored earlier this year for legendary marketing guru and podcast conversationalist, Christopher Lochhead. I know I’m biased, but if you’re…
This post was excerpted from Niche Down, my new book with the legendary marketer and podcast conversation host Christopher Lochhead. Legendary category designers never stop reminding the world that they created the category. That they are the standard by which all others must be compared.…
It’s odd to realize that my first ever book, Niche Down (How to Become Legendary by Being Different), with Legends & Losers podcast host Christopher Lochhead has been officially on sale for a whole week. So far, the feedback has been humbling: we’ve been cycling through the…
Thrilled to report that all the editing is complete. Most of the technical hurdles surmounted. A legendary book launch of Niche Down: How to Become Legendary By Being Different, is just around the corner. I think hot pink is a marvelous cover color, don’t you?…
So, I’m finally doing it. My long-time friend and legendary CMO Christopher Lochhead (that’s awesome retired marketing guru to you acronym-phobes) has convinced me to help give voice to his second book. I’m terrified, but also incredibly excited about the subject — an exploration of…
Generally, you know a company is “serious” about a strategy when they march the chief executive officer out to be the mouthpiece or the face of it. Or at least that’s what the marketing gurus and guru-esses hope. So, I was intrigued by two recent…
This post has absolutely nothing to do with the core “mission” of this blog, at least overtly. Covertly, however, I love the idea that The New York Times is willing to send a writer to all of its “52 Places to Go” list! Their mission:…