Genusee, an eyeglasses maker that fashions its frames from water bottles sourced in Flint, Michigan. Huskee Cup, which brews up reusable mugs made out of coffee husk waste. EcoTruck, a toy made from a wood-hybrid material that is far tougher than competitive options. All three…
Tis the season for year-end reflections and year-ahead resolutions. In that vein, I’m making a shameful, Black Friday plug for Niche Down, the book I co-authored earlier this year for legendary marketing guru and podcast conversationalist, Christopher Lochhead. I know I’m biased, but if you’re…
This post was excerpted from Niche Down, my new book with the legendary marketer and podcast conversation host Christopher Lochhead. Legendary category designers never stop reminding the world that they created the category. That they are the standard by which all others must be compared.…
It’s odd to realize that my first ever book, Niche Down (How to Become Legendary by Being Different), with Legends & Losers podcast host Christopher Lochhead has been officially on sale for a whole week. So far, the feedback has been humbling: we’ve been cycling through the…
Thrilled to report that all the editing is complete. Most of the technical hurdles surmounted. A legendary book launch of Niche Down: How to Become Legendary By Being Different, is just around the corner. I think hot pink is a marvelous cover color, don’t you?…
So, I’m finally doing it. My long-time friend and legendary CMO Christopher Lochhead (that’s awesome retired marketing guru to you acronym-phobes) has convinced me to help give voice to his second book. I’m terrified, but also incredibly excited about the subject — an exploration of…
Generally, you know a company is “serious” about a strategy when they march the chief executive officer out to be the mouthpiece or the face of it. Or at least that’s what the marketing gurus and guru-esses hope. So, I was intrigued by two recent…
This post has absolutely nothing to do with the core “mission” of this blog, at least overtly. Covertly, however, I love the idea that The New York Times is willing to send a writer to all of its “52 Places to Go” list! Their mission:…
Apparently, I have far more readers at my modest and very neglected personal blog, Technophile, than I heretofore realized. I just discovered dozens of messages trapped in Ninja forms purgatory. So, first, my apologies to those who never heard from me when you reached out…
On this Easter morning, it seems relevant to reflect on the theme of faith — a belief or conviction based on “spiritual apprehension” rather than proof. Faith is the foundation of every religion, of course, the reverse of the “seeing is believing” adage. It’s an emotion I…