Thrilled to report that all the editing is complete. Most of the technical hurdles surmounted. A legendary book launch of Niche Down: How to Become Legendary By Being Different, is just around the corner.
I think hot pink is a marvelous cover color, don’t you?
If you’re interested in a free review copy, please send me a note. I’ll send you the draft, and a link where you can leave your feedback. Act now, as this offer expires by EOD (New Jersey time!) on Monday, July 16.
This post was excerpted from Niche Down, my new book with the legendary marketer and podcast conversation host Christopher Lochhead. Legendary category designers never stop reminding the world that they created the category. That they are the standard by which all others must be compared. And that they haven’t stopped…
Over the past six months, my long-time friend Christopher Lochhead — the same guy who convinced me I COULD write a book, resulting in the July 2018 release of our book about entrepreneurship, Niche Down — has become a totally-on-fire host of not one but TWO podcasts. They’re related, of…
Most of us probably don’t think of mining as an earth-friendly process, so addressing it is one of the most important — and specific — things that jewelry companies can do to reduce their carbon footprint. That’s the motivation behind Danish company Pandora’s pledge in early June to start using…