Genusee, an eyeglasses maker that fashions its frames from water bottles sourced in Flint, Michigan. Huskee Cup, which brews up reusable mugs made out of coffee husk waste. EcoTruck, a toy made from a wood-hybrid material that is far tougher than competitive options.
All three of these designers turned to Kickstarter to build their audience, orders and business partners. While their market focus is very different, they all share a common interest. All three are dedicated to reducing their environmental impact by choosing materials that can extend their product lifecycles, are less toxic to humans or the planets, or that rethink substances or objects that otherwise would be considered waste.
Now, the crowdsourcing platform — which helped launch more than 9,000 projects over the past 12 months — is borrowing from their examples to encourage other designers to embed environmental and sustainable sourcing criteria into their planning and ideas at a very early stage of creation.
Read the rest of my report for GreenBiz here.