Doing some Friday afternoon story-boarding when I came across an article proclaiming that three-quarters of all Internet use will be mobile by 2017. (That’s next year, folks. I know, it caught me by surprise, too.)
Which got me wondering how true that prediction really can be. While I certainly spend a big chunk of my personal “screen time” on either my smartphone or e-whatever, my husband is in the basement right now streaming a movie using my broadband connection. I would be willing to bet that at least half of my neighborhood is doing the same thing. (We’re a very sleepy town, I admit.)
The data in question, which comes from a media agency, Zenith, was collected to support the case for mobile advertising within the apps used most frequently on mobile devices — social networks and navigation software (aka maps) among them. While I certainly agree with that focus, there’s no way that I’m going to convince my husband that he should stare at a teeny-tiny tablet to watch one of the action flicks that he prefers. Nor do I believe that my binge-watching friends are putting their eyes to strain.
Given the bandwidth-hogging nature of streaming video and the couch-potato tendencies of binge-watchers, I really wonder how accurate that three-quarters number can be.