As we are all beginning to discover, the complicated science of logistics doesn’t always respond so well to unknown variables. The extreme household toilet paper shortage is only partially due to panic buying — the reality is that people really DO need more of the…
If my 30-something-years experience as a journalist holds true, this will be the week many U.S. tech companies emerge from the relative radio silence that has characterized their public response to economic upheaval being wreaked by coronavirus to talk about how they plan to help…
Over the past six months, my long-time friend Christopher Lochhead — the same guy who convinced me I COULD write a book, resulting in the July 2018 release of our book about entrepreneurship, Niche Down — has become a totally-on-fire host of not one but…
Whenever I need a crash course in keeping a message succinct, Ray Wang (with Constellation Research) and Vala Afshar (avec Salesforce) drop in to give me a lesson — and to remind me that I tend to run off at the mouth sometimes! Here’s our…
This article is drawn from the Energy Weekly newsletter, running Thursdays. Subscribe here. The co-founders of SolarCity, Lyndon Rive and Peter Rive, are back on the grid. The brothers, who left their former solar energy services company in mid-2017 after it became part of the Tesla…
Want to know what makes me tick? Why I write my fingers off, even on weekends when I could be reading trashy, mindless novels instead? I was privileged to be an early guest on legendary marketer Christopher Lochhead’s insanely irreverent podcast, “Follow Your Different.” During the…
Tis the season for year-end reflections and year-ahead resolutions. In that vein, I’m making a shameful, Black Friday plug for Niche Down, the book I co-authored earlier this year for legendary marketing guru and podcast conversationalist, Christopher Lochhead. I know I’m biased, but if you’re…
This post was excerpted from Niche Down, my new book with the legendary marketer and podcast conversation host Christopher Lochhead. Legendary category designers never stop reminding the world that they created the category. That they are the standard by which all others must be compared.…
It’s odd to realize that my first ever book, Niche Down (How to Become Legendary by Being Different), with Legends & Losers podcast host Christopher Lochhead has been officially on sale for a whole week. So far, the feedback has been humbling: we’ve been cycling through the…
Thrilled to report that all the editing is complete. Most of the technical hurdles surmounted. A legendary book launch of Niche Down: How to Become Legendary By Being Different, is just around the corner. I think hot pink is a marvelous cover color, don’t you?…