Most of us probably don’t think of mining as an earth-friendly process, so addressing it is one of the most important — and specific — things that jewelry companies can do to reduce their carbon footprint. That’s the motivation behind Danish company Pandora’s pledge in early June to start using…
Category: Entrepreneurship
Entrepreneurship
I Love This Logistics Startup’s COVID-19 Pivot
As we are all beginning to discover, the complicated science of logistics doesn’t always respond so well to unknown variables. The extreme household toilet paper shortage is only partially due to panic buying — the reality is that people really DO need more of the stuff, with everyone confined to…
Entrepreneurship
It’s time for tech companies to show their conscience
If my 30-something-years experience as a journalist holds true, this will be the week many U.S. tech companies emerge from the relative radio silence that has characterized their public response to economic upheaval being wreaked by coronavirus to talk about how they plan to help — not just with immediate…
I Knew This Podcast Powerhouse When He Was ‘Just’ a Marketing Powerhouse
Over the past six months, my long-time friend Christopher Lochhead — the same guy who convinced me I COULD write a book, resulting in the July 2018 release of our book about entrepreneurship, Niche Down — has become a totally-on-fire host of not one but TWO podcasts. They’re related, of…
Entrepreneurship
Catch Me On TV (DisrupTV, That Is)
Whenever I need a crash course in keeping a message succinct, Ray Wang (with Constellation Research) and Vala Afshar (avec Salesforce) drop in to give me a lesson — and to remind me that I tend to run off at the mouth sometimes! Here’s our latest segment for DisrupTV, in…
Energy
SolarCity Founders Charge Up African Energy Venture
This article is drawn from the Energy Weekly newsletter, running Thursdays. Subscribe here. The co-founders of SolarCity, Lyndon Rive and Peter Rive, are back on the grid. The brothers, who left their former solar energy services company in mid-2017 after it became part of the Tesla Energy division, were this week…
Entrepreneurship
Listen Up, Won’t You?
Want to know what makes me tick? Why I write my fingers off, even on weekends when I could be reading trashy, mindless novels instead? I was privileged to be an early guest on legendary marketer Christopher Lochhead’s insanely irreverent podcast, “Follow Your Different.” During the conversation, we chat with a…
Entrepreneurship
Dreaming of Starting Your Own Biz in 2019? Start Here
Tis the season for year-end reflections and year-ahead resolutions. In that vein, I’m making a shameful, Black Friday plug for Niche Down, the book I co-authored earlier this year for legendary marketing guru and podcast conversationalist, Christopher Lochhead. I know I’m biased, but if you’re thinking of starting your own…
Legendary Entrepreneurs Are Relentless Category Designers
This post was excerpted from Niche Down, my new book with the legendary marketer and podcast conversation host Christopher Lochhead. Legendary category designers never stop reminding the world that they created the category. That they are the standard by which all others must be compared. And that they haven’t stopped…
Entrepreneurship
Have You Niched Down Yet?
It’s odd to realize that my first ever book, Niche Down (How to Become Legendary by Being Different), with Legends & Losers podcast host Christopher Lochhead has been officially on sale for a whole week. So far, the feedback has been humbling: we’ve been cycling through the #1 bestseller spot for the…