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Author: Heather Clancy

Heather’s articles have appeared in Entrepreneur, Fortune, The International Herald Tribune and The New York Times. She is editorial director for GreenBiz.com, and was the launch editor of FORTUNE Data Sheet, a daily dose of enterprise technology news.
Posted onFebruary 9, 2019May 23, 2020Entrepreneurship

Listen Up, Won’t You?

by Heather Clancy

Want to know what makes me tick? Why I write my fingers off, even on weekends when I could be reading trashy, mindless novels instead? I was privileged to be an early guest on legendary marketer Christopher Lochhead’s insanely irreverent podcast, “Follow Your Different.” During the…

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Posted onJanuary 5, 2019May 23, 2020Energy

7 hopeful power prognostications for 2019

by Heather Clancy

In my mind, year-ahead predictions by journalists like me are somewhat akin to corporate sustainability commitments — the best are aspirational, yet grounded in some practical reality. Some are hopeful, others resigned. With that, here are some thoughts crowding my brain on the precipice of…

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Posted onDecember 30, 2018May 23, 2020Sustainability

Amazon, Microsoft Are Making Artificial Intelligence Real

by Heather Clancy

Species identification schemes. Early warning systems informed by sensors and big data. Predictive population modeling. Looks like a job for artificial intelligence! It felt appropriate to weigh in with a year-end riff about a topic that’s guaranteed to spark debate at holiday parties — when and…

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Posted onDecember 29, 2018May 23, 2020Sustainability

Amazon Digs Renewables, But Progress Is Elusive

by Heather Clancy

Is the world’s largest provider of cloud computing services falling down on its 2014 pledge to one day power all of its data centers entirely with renewable energy? That’s the question posed recently by an investigative report in The Information (subscription required, but you can…

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Posted onDecember 28, 2018May 23, 2020Sustainability

Why You Should Pay More Attention to Bloom Energy

by Heather Clancy

When rocket scientist K.R. Sridhar founded the technology startup that would become Bloom Energy in 2001 — and famously introduced its electricity-generating “box” to the world in 2010 during a “60 Minutes” segment — his inspiration was a photograph snapped from outer space illustrating the…

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Posted onDecember 1, 2018May 23, 2020Sustainability

Kickstarter To Designers: Consider The Environment

by Heather Clancy

Genusee, an eyeglasses maker that fashions its frames from water bottles sourced in Flint, Michigan. Huskee Cup, which brews up reusable mugs made out of coffee husk waste. EcoTruck, a toy made from a wood-hybrid material that is far tougher than competitive options. All three…

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Posted onNovember 23, 2018May 23, 2020Entrepreneurship

Dreaming of Starting Your Own Biz in 2019? Start Here

by Heather Clancy

Tis the season for year-end reflections and year-ahead resolutions. In that vein, I’m making a shameful, Black Friday plug for Niche Down, the book I co-authored earlier this year for legendary marketing guru and podcast conversationalist, Christopher Lochhead. I know I’m biased, but if you’re…

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Posted onSeptember 7, 2018September 6, 2018Entrepreneurship

Legendary Entrepreneurs Are Relentless Category Designers

by Heather Clancy

This post was excerpted from Niche Down, my new book with the legendary marketer and podcast conversation host Christopher Lochhead. Legendary category designers never stop reminding the world that they created the category. That they are the standard by which all others must be compared.…

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Posted onJuly 26, 2018May 23, 2020Entrepreneurship

Have You Niched Down Yet?

by Heather Clancy

It’s odd to realize that my first ever book, Niche Down (How to Become Legendary by Being Different), with Legends & Losers podcast host Christopher Lochhead has been officially on sale for a whole week. So far, the feedback has been humbling: we’ve been cycling through the…

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Posted onJuly 15, 2018May 23, 2020Entrepreneurship

OMG, I’m A Published Author (Well, Almost)

by Heather Clancy

Thrilled to report that all the editing is complete. Most of the technical hurdles surmounted. A legendary book launch of Niche Down: How to Become Legendary By Being Different, is just around the corner. I think hot pink is a marvelous cover color, don’t you?…

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GreenTechLady

Heather Clancy is an award-winning journalist specializing in transformative technology and climate tech. As editorial director for GreenBiz.com, she chronicles the role of technology in decarbonization and business innovation meant to catalyze a low-carbon economy. Her articles have appeared in Entrepreneur, Fortune, The International Herald Tribune and The New York Times.

She co-authored the Amazon best-seller for entrepreneurs, Niche Down, How to Become Legendary By Being Different.

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Paperback Cover reveal for The Constant Rabbit, 1st July 2021. Awesome cover. @hodderbooks are just the best publishers ever!! Preorders: https://www.hodder.co.uk/titles/jasper-fforde/the-constant-rabbit/9781444763645/

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