Have You Niched Down Yet?

It’s odd to realize that my first ever book, Niche Down (How to Become Legendary by Being Different), with Legends & Losers podcast host Christopher Lochhead has been officially on sale for a whole week.

So far, the feedback has been humbling: we’ve been cycling through the #1 bestseller spot for the entrepreneurship and small business categories since the launch. (Right now, we’re #1 in new releases.) And, check it out: someone even donated a billboard in Melbourne, Australia, to help get the word out! Thanks to our marketing entrepreneur friend, Vaughn O’Connor, for this stunt down under.  He apparently is Christopher’s kindred spirit when it comes to lightning-strike marketing tactics.

I’m pausing for some vacation until early August, but just wanted to say thanks for making my birthday extra special this year. I’ll be back with book excerpts and such after my return.

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Author: Heather Clancy

Heather's articles have appeared in Entrepreneur, Fortune, The International Herald Tribune and The New York Times. She is a senior writer for GreenBiz.com, and the editor of FORTUNE Data Sheet, a daily dose of enterprise technology news.