No Amazon, Now Is Not the Time to Be Quiet About Climate Change

Last spring, a group of Amazonians — collectively known as Amazon Employees for Climate Justice (AECJ) — earned national headlines with their very vocal and very public advocacy for meaningful climate action.

Their employer, they argued, had a responsibility to be more agressive about reducing its footprint and to be transparent about it.

I agreed, as I wrote in one of my year-end essays for 2018, “Amazon’s sustainability story will receive closer scrutiny in 2019.”

And I felt vindicated last September when the company’s CEO, Jeff Bezos, showed up at the National Press Club in Washington, D.C., to make a pretty dramatic Climate Pledge not to mention a massive order of 100,000 electric delivery vehicles.

Here’s what he said at the time:

We’re done being in the middle of the herd on this issue — we’ve decided to use our size and scale to make a difference. If a company with as much physical infrastructure as Amazon — which delivers more than 10 billion items a year — can meet the Paris Agreement 10 years early, then any company can. I’ve been talking with other CEOs of global companies, and I’m finding a lot of interest in joining the pledge. Large companies signing The Climate Pledge will send an important signal to the market that it’s time to invest in the products and services the signatories will need to meet their commitments.

Apparently, though, the company now wants its employers to pipe down about this topic, according to AECJ. In a press release released Jan. 2, the group reports that several of their leaders have been told they’ll be fired if they speak to the press or express their opinions on social media — without receiving permission to do so.

Amazon apparently updated its employee communications policy around the time the pledge was announced, when the group was organizing a walkout to support the Global Climate Strike on Sept. 20, 2019. 

As someone who has covered the technology industry for more years than I care to share, I’m not really surprised that Amazon would threaten workers for disclosing trade secrets. Every big company does that. But that’s not what is going on here.

“This policy is aimed at silencing discussion around publicly available information,” wrote software engineer Victoria Liang, in the AECJ press release. “It has nothing to do with protecting confidential data, which is covered by a completely different set of policies.”

Amazon is playing with fire, pun intended.  

I Knew This Podcast Powerhouse When He Was ‘Just’ a Marketing Powerhouse

Over the past six months, my long-time friend Christopher Lochhead — the same guy who convinced me I COULD write a book, resulting in the July 2018 release of our book about entrepreneurship, Niche Down — has become a totally-on-fire host of not one but TWO podcasts.

They’re related, of course. “Follow Your Different,” is the evolution of his original vehicle “Legends and Losers” and it celebrates amazing enterpreneurs and ordinary folks who are anyting but. It’s pretty clear what “Lochhead on Marketing,” which is newer, focuses on. (Smile.)

Last time I checked, the latest one was trending within the Top 200 podcasts on iTunes for ALL CATEGORIES! Woot!

I’ve been on Christopher’s original show a few times, and my latest drop-in was over the summer. It resulted in this episode, in which I geek-out over one of my favorite business topics, the rise of a circular economy. (My latest article on that topic, “How Kohler turned production ‘waste’ into a new tile line.” Our debate on how to fund the next generation of transportation infrastructure is unresolved; maybe a matter for our next chat.

By the way, I literally just discovered that the podcast I co-host, GreenBiz 350, is listed in the Top 10 for non-profits! That’s quite a wonderful revelation. You can see the playlists at the first link. Subscribe here.

Catch Me On TV (DisrupTV, That Is)

Whenever I need a crash course in keeping a message succinct, Ray Wang (with Constellation Research) and Vala Afshar (avec Salesforce) drop in to give me a lesson — and to remind me that I tend to run off at the mouth sometimes!

Here’s our latest segment for DisrupTV, in which we talk about the basic infrastructure changes that will be vitally improvement for making the world more sustainable.

Among the things I ramble on about: an amazing infrastructure project in Kearny, New Jersey — the makeover of 100-year-old former shipyard. (By the way, you can hear some of my interview excerpts on Episode 183 of the GreenBiz 350 podcast!)

Plus: Why CEOs need to be bought into sustainability strategy in order for it to become embedded into corporate culture.

SolarCity Founders Charge Up African Energy Venture

Zola Energy now employs close to 1,000 people in five African countries.

This article is drawn from the Energy Weekly newsletter, running Thursdays. Subscribe here.

The co-founders of SolarCity, Lyndon Rive and Peter Rive, are back on the grid.

The brothers, who left their former solar energy services company in mid-2017 after it became part of the Tesla Energy division, were this week named chairman and operational and technology advisor (respectively) of a fast-growing solar-plus-storage company called Zola Electric.

There are two reasons this company isn’t exactly a household name. First, it recently underwent a branding change: It used to be called Off Grid Electric, but that proved to be a hard moniker to defend with the trademark lawyers. Second, its focus is squarely on improving “energy access” in emerging economies, starting with Africa.

“We are offering technically advanced solutions where the grid is unreliable or unaffordable,” Zola CEO Bill Lenihan told me earlier this week.

What is now known as Zola (a play off the Swahili word for “solar”) got its start in Tanzania about seven years ago, when founders Xavier Helgesen, Erica Mackey and Joshua Pierce started an organization dedicated to offering a cleaner fuel alternative to kerosene. Its system combines solar generation with batteries (more on that in a moment). Lenihan was co-CEO with Helgesen until this week, when the latter was named chief technical officer and Lenihan took on sole responsibility as chief executive. Lenihan’s background is in private equity.

The company’s mission has evolved significantly since then (learning from “mistake after mistake,” as Lenihan put it). It helps that Zola has raised more than $100 million in backing from the likes of DBL Ventures, Omidyar Network, Helio Partners (an African fund that is its biggest backer) and energy companies EDF and Total.

We are offering technically advanced solutions where the grid is unreliable or unaffordable.

That’s where the brothers Rive come in: Both made personal investments early on, Lyndon told me. And yes, both were born in South Africa, like their famous cousin, Elon Musk. Here’s Lyndon’s official statement about his appointment as chairman: “After witnessing and investing in Zola Electric’s impressive growth for many years now, I’m eager to play a bigger role as the company continues to democratize renewable energy globally. Zola’s business model and technology platform will enable countries around the world to leapfrog the electric grid.”

Zola doesn’t sell power as a service, but it has created a business model under which customers pay for its system over time — paying around $15 to $35 per month through a digital, microfinancing platform. Eventually, they “own” the equipment. As of this week, it has more than 200,000 installations in homes and businesses (such as kiosks, pubs and restaurants) in five African countries: Tanzania; Rwanda;  Ivory Coast; Ghana; and Nigeria.

The Zola system is meant as a primary source of electricity, defaulting to the grid when it’s available. It’s a way that individuals and businesses can buy independence in an environment of daily grid outages, according to Lenihan and Rive. The system replaces diesel generators, which are commonly used as a backup option. Switching back and forth between generators and the grid has traditionally been a very manual process; another benefit of Zola’s technology is that it handles this automatically, they said.

“The market in Africa and the customers’ understanding of electricity far exceeds most people in the United States,” Lyndon Rive said. “When you have an environment where the electricity always goes out, the customer becomes highly educated about energy.”

The loads that Zola supports aren’t that heavy: typically, the technology supports lights, radios, small fans and electronics chargers. Zola is working up to heavier loads, like for air conditioners, refrigerators and power tools (such as saws or drills).

Peter Rive’s role with Zola will be to help build further intelligence into the software that Zola’s equipment uses to interact with the grid, as well as to refine the components over time. Another intriguing twist to the Zola story is that a growing portion of the design, configuration and assembly of the systems is being done “in country” — Zola now has more than 1,000 employees across Africa, Lenihan said. 

Where next? The big focus for this year will be cracking massively complicated Nigerian energy sector, Lenihan said: “No other market is as messed up.”

Zola’s rise is yet another proof point for the value of distributed generation, and of innovation that wouldn’t be possible in a system, such as the United States, where many electricity consumers probably couldn’t tell you how much power they use on a monthly basis. Places such as Africa have a real opportunity to leapfrog progress in more established economies when it comes to adoption of off-grid electricity. (Hence the company’s original name.)

It is not lost on me that venture capitalist Nancy Pfund mentioned this company to me last fall, when we were chatting about which of her company’s investments had her most charged up for 2019. Now that SolarCity’s co-founders are involved, I’ll be watching this venture — and others like it — even more closely.

Interestingly, Accenture this week published research noting that 95 percent of North American utility executives recognize the disruptive power of distributed generation — and they’re actively looking for ways to profit. “Mass adoption of electric vehicles and the electrification of building heating is poised to alter demand growth and load shape in the longer term,” said Stephanie Jamison, an Accenture managing director, in a statement analyzing the findings. “The key will be to navigate this disruption by making the grid more resilient through greater use of smart technologies and utilizing all sources of flexibility including on the demand side, adopting a more customer-centric approach.”

7 hopeful power prognostications for 2019

In my mind, year-ahead predictions by journalists like me are somewhat akin to corporate sustainability commitments — the best are aspirational, yet grounded in some practical reality. Some are hopeful, others resigned. With that, here are some thoughts crowding my brain on the precipice of this new year.

1. Anticipate more creativity in corporate clean power deals. 2018 was a blockbuster for renewable energy contracts made possible by businesses intent on pushing fossil fuels off the electricity grid.

As of Dec. 14, the capacity added over the past 12 months that was directly attributable to power purchase agreements, green tariff programs and other investments by corporate energy buyers reached a record 6.43 gigawatts, according to the data trackers at the Rocky Mountain Institute’s Business Renewables Center.

Coincidentally, another big deal was announced the day of that press release: a 100-megawatt virtual power purchase agreement (VPPA) by water tech and services company Ecolab for a Texas wind farm.

I have every confidence that 2019 will bring more massive deals of this nature, although I believe those projects won’t necessarily be in the United States. Personally speaking, I’m interested in the next tier of investments, deals that look more like Organic Valley’s community solar projectportfolio, or that see big companies casting themselves in the role of power producers.

An example of what I mean is the renewable natural gas joint venture that Smithfield Farms is forming with Dominion Energy. Together, the two companies plan to invest $250 million in technology that will capture methane emissions from hog farms and convert it into gas.

2. Expect more municipal renewable energy moves. Just before Christmas, the city of Philadelphia forged a 20-year, 70 MW deal for a solar farm that will power its government facilities. The contract is estimated to eliminate about 4 million tons of carbon dioxide (CO2) emissions over its lifetime. What’s more, there’s an associated economic development plan that will enable minority-, disabled- and women-owned businesses to participate.

Given the number of U.S. cities that have committed to sourcing their power 100 percent from renewables (102 and counting), it’s a pretty safe bet that more cities will step forward like this over the next 12 months.

One project to watch for in particular: the multi-city project spearheaded by the city of Boston. Last summer, the 20 cities involved in this — representing an aggregate energy load of 5.7 terawatt-hours — issued a request for information for projects that could meet their needs. That information was due at the end of August. Stay tuned.

3. The nuclear industry will give us plenty to talk about. Much has been made of Xcel Energy’s industry-leading commitment to “carbon free” energy — it is the first U.S. utility to make such a declaration. But you’ll notice an adjective that isn’t in that pledge: renewable.

Xcel has made no secret of the fact that nuclear technologies will be foundational and critical in the upcoming transition. In fact, two nuclear plants provide almost 30 percent of the electricity it generates in the Upper Midwest.

The Department of Energy also has keyed in on nuclear as an “increasingly important” ingredient of the company mix — Secretary Rick Perry has proposed subsidies for aging plants, in the name of resilience and national security. In November, the agency committed $18 million more in research and development funding to a series of advanced nuclear projects. What’s more, a number of states are stepping up to support their nuclear infrastructure, including New Jersey, Connecticut, Illinois and New York.

And, nuclear-fusion startups (the holy grail of clean energy) are drawing some pretty high-profile investors, including Breakthrough Energy, a coalition that includes billionaire backers Marc Benioff, Jeff Bezos, Richard Branson, Bill Gates, Jack Ma and Meg Whitman.

BTW, for a great essay about the role of nuclear in a carbon-free grid, read this piece by Vox’s David Roberts. The big takeaway is that nuclear isn’t going away.

4. More utilities will buy into the potential of distributed generation. If you can’t beat them, join them. Most commercial microgrids that have been lit up over the past two years in the United States were championed by commercial and industrial enthusiasts, many of which had to work around their local utility in order to make their plan a reality.

Slowly but surely, that’s changing, as reported in this week’s featured article by Navigant analyst Peter Asmus. Utilities — notably Duke Energy (and Consolidated Edison as evidenced by its work with Bloom Energy) — are waking up to the reality that investments in distributed energy and storage at the community scale can, at the very least, help them counteract the expense of massive, central power plant investments. Call it part of the transition plan.

5. More oil companies will proclaim themselves renewables champions. $4 billion. That’s the amount of money Shell plans to invest annually in “green energy,” according to an interview published Christmas day by The Guardian.

That number pales in comparison with the more than $20 billion it will continue to put into oil and gas operations every year. But it’s part of a trend. In the past two months alone, Shell became part of an offshore wind venture (with EDF Renewables) and launched an energy efficiency servicecalled Shell Energy Inside (along with cleantech startups Sparkfund and Gridpoint).

And then there’s ExxonMobil, which ranked in the top five this year when it comes to corporate PPAs for renewable energy. It has signed up to procure a combined 500 MW in wind and solar energy over the next 12 years from Lincoln Clean Energy (now part of Orsted).

6. Overlook action in rural communities at your peril. One thing businesses cannot afford to do in 2019 is ignore the issue of equity or location when making investments in renewable energy projects. Something most appealing to me about the recent Organic Valley community solar deal was that it brought clean electricity to places that some massive contracts don’t typically reach, such as communities in Wisconsin.

One of the bigger federal-level victories for the clean energy movement in 2018 was that the USDA’s Rural Energy for American Program, which gives farmers credit for investments in things such as solar, biomass, geothermal and small hydro. It survived the Trump administration clean energy budget butchers.

You also might be surprised to learn that wind farm leases generate at least $245 million annually for farmers and ranchers, according to a report by the Natural Resources Defense Council. Rural electric cooperatives have been particularly adept at navigating community solar programs: more than 190 co-ops offer community solar in 31 states.

All of this points back to something we should all do a better job of remembering: The corporate sustainability community needs to do a better job of finding and backing clean energy investments that benefit everyone, not just a small portion of the country or those with enough disposable income to buy into elite programs.

7. Lithium-ion batteries won’t be the only storage game in town. There’s every reason to believe that investments in energy storage installations — both utility-scale and behind-the-meter systems — will continue to add up appreciably this year. China just approved its first big project.

While cost reductions and the density increases for lithium-ion technologies will make that format the bulk of the attention for commercial and industrial projects, don’t discount emerging thermal approaches. Exhibit A: Early-stage startup Malta, just spun out of Google’s parent company, Alphabet.

The company, which has received $16 million in Series A funding from investors including the aforementioned Breakthrough Energy, is working on technology that will store electricity as either heat in molten sale or cold in antifreeze liquid. When I spoke with Malta CEO Ramya Swaminathan before the holiday, she told me the first demonstration system probably will have a capacity of 10 MW.

The upside: This will be a long-duration technology that can store electricity for between eight and 20 hours. The downside: Installations will need space, which means they won’t be sited in dense urban locations.

Incidentally, the total molten salt thermal market in 2017 was valued at around $9 billion (the U.S. share was $6 billion). It could expand to more than $55 billion by 2024, according to a recent prediction.

Enough pontificating. I wish you and yours a very happy, healthy and hopeful 2019.

This article is drawn from the Energy Weekly newsletter produced by, running Thursdays. Subscribe here.

Amazon, Microsoft Are Making Artificial Intelligence Real

Species identification schemes. Early warning systems informed by sensors and big data. Predictive population modeling. Looks like a job for artificial intelligence!

It felt appropriate to weigh in with a year-end riff about a topic that’s guaranteed to spark debate at holiday parties — when and how to use AI for jobs that humans just can’t perform as efficiently as smart software.

This somewhat hypothetical question has special relevance in the context of recent developments at Amazon and Microsoft, two tech giants seeking to outwit each other in establishing their cloud software services as platforms for running and managing AI applications. 

On Dec. 10, Amazon Web Services quietly launched what it’s calling the Amazon Sustainability Data Initiative, which builds on the “vast amounts of data that describe our planet.” The idea is to get researchers to store oodles of weather observations and forecasts, satellite images and metrics about oceans, air quality — you name it — so that they can be used for modeling and analysis. And then, it encourages organizations to use the data to make decisions that encourage sustainable development.

One example of how the data is already being used: the Famine Action Mechanism, developed by the United Nations, World Bank and International Committee of the Red Cross. The idea is to monitor indicators about the diverse causes of food insecurity such as droughts, flooding, regional conflict, food pricing and economic policies so that regions of concern can be identified proactively — and so that funding and resources can be applied to preventive full-fledged crises. Naturally, this resource is being hosted on Amazon cloud services.

Microsoft is also busy: it just disclosed 11 more research projects that will receive a total of $1.28 million in new grants under its $50 million AI for Earth initiative, its bid to help scientists, startups and academics apply artificial intelligence to complex research aimed at addressing — or at least better understanding — climate change. One thing the Microsoft team is really prioritizing is how AI can help preserve biodiversity. 

The sorts of projects being funded by the likes of Amazon and Microsoft have clear benefits that outweigh many legitimate concerns.

“There are species disappearing off our planet that we’ve never even known about,” notes Microsoft senior director Josh Henretig, pointing to one project AI for Earth is funding, run by an outfit called iNaturalist. “We also don’t understand the reasons or implications for why and how quickly they may be disappearing. We don’t have the ability to scale up millions of field researchers — but we do have the ability to tap millions of smartphone users to help collect that data quickly.”

The latest AI for Earth recipients were selected by Microsoft and National Geographic in tandem — and they’re pretty similar to some of the other research initiatives that the program has supported in the past year: Microsoft’s machine learning algorithms will aid in making decisions about irrigation development and crop water efficiency, mapping dams and reservoirs and monitoring ecosystem health by classifying the songs of insects in tropical rainforests.

The grants include financial support, access to Microsoft’s cloud and AI tools and an affiliation with National Geographic Labs. “Human ingenuity, especially when paired with the speed, power and scale that AI brings, is our best bet for crafting a better future for our planet and everyone on it,” said Lucas Joppa, chief environmental officer at Microsoft, in the press release describing the latest awards.

Indeed, there’s more evidence than ever that AI is a force that everyone involved in sustainability should continue to watch closely, as we suggested earlier this year in the State of Green Business report for 2018. Google’s experiments in using AI for data center management deserve continued scrutiny, as do intriguing startups such as Smarter Sorting, which has raised $9.3 million in seed funding for an AI service that can be used by retailers to automate waste management decisions for returned goods.

Incidentally, Microsoft and Amazon are onto something. One of Deloitte’s predictions for 2019 is that most businesses — up to 70 percent — eventually will turn to cloud-based AI services to take advantage of these capabilities. By 2020, the consulting firm predicts, up to 87 percent of enterprise software apps will have AI built in. That sounds pretty real to me.

And for now, at least, the sorts of projects being funded by the likes of Amazon and Microsoft have clear benefits that outweigh many legitimate concerns frequently raised about AI, such as the potential for ethics breaches, for gender and ethnic discrimination in decision-making and for erasing jobs currently held by people.

Adapted from the VERGE Weekly newsletter, published Wednesdays.

Amazon Digs Renewables, But Progress Is Elusive

Is the world’s largest provider of cloud computing services falling down on its 2014 pledge to one day power all of its data centers entirely with renewable energy?

That’s the question posed recently by an investigative report in The Information (subscription required, but you can snag a free trial), citing as one piece of evidence a November 2016 wind deal in Ohio that since has fallen through. The article’s broader thesis: a senior executive who stepped into his role around that time is balking at the costs of scaling investments in wind and solar projects as Amazon’s cloud expands, and its electricity needs likewise rise. New exec, new policy.

A sentiment of that nature definitely would make it tougher for the tech giant’s sustainability team to present new power purchase agreements for consideration by higher-ups. But that manager might want to consider an attitude adjustment.

That’s because a group of Amazon employees — who also happen to be stockholders — in recent weeks got together to file multiple shareholder proposals urging the company to file a more detailed plan for addressing climate change and reduce its dependence on fossil fuels. The measures will be considered at the company’s annual meeting next spring.

“We realized we could use our position as employees and our power and our rights as shareholders to bring visibility of this issue to the board and the top leaders of this company,” one petitioner, Eliza Pan, told The New York Times.

Do these resolutions have a prayer of passing? Probably not, but it doesn’t really matter. Here’s the thing. Compared with other big tech giants, such as Apple, Google and Microsoft, Amazon doesn’t talk all that regularly about its clean energy strategy. But given the deepening urgency around the need to address climate change more quickly, that really should change.
Here’s what we do know. In January 2018, the company said it had reached the halfway point — and it has nine active projects listed on the Amazon Web Services sustainability page that are expected to deliver more than 2 million megawatt-hours of electricity, including the wind farm where CEO Jeff Bezos did some champagne bottle smashing in October 2017.

But in a year filled with a record 5 gigawatts of corporate power purchase agreements (PPAs) for solar and wind, Amazon is a very noticeable no-show. Considering the massive growth rate for its cloud business — $18.2 billion in revenue for the nine months ended Sept. 30 versus $12.3 billion — that does not bode well. Technically, Amazon’s goal was never timebound; it never offered a date for when it would be all-in on renewables. But maybe it’s time to rethink that alongside its capital investments in new data centers.

Given how much cloud rivals Microsoft and Google have focused on this issue, renewable energy sourcing strategies very well could become a checklist item for businesses looking for cloud service providers that can provide assurances that their data centers aren’t powered by aging coal plants.

On the bright side, someone at Amazon Web Services does see a role in using its power for good.

The division just launched a project called Amazon Sustainability Data Initiative meant to help organize the “vast amounts of data that describe our planet.” The idea is to get organizations and scientists and individuals to share metrics, forecasts, images and other information about oceans, air quality and species. The Famine Action Mechanism, developed by the United Nations, World Bank and International Committee of the Red Cross, is already using this repository to monitor factors that could be causes of food insecurity so that regions of concern can be identified proactively.

Somehow, I think many scientists, startups and humanitarian groups that plan to use this admirable resource will care about the source of the power behind the data.

This article is drawn from the GreenBiz Energy Weekly newsletter, running Thursdays. Subscribe here.

Why You Should Pay More Attention to Bloom Energy

Bloom founder K.R. Sridhar was inspired by a photograph snapped from outer space illustrating the vast swaths of planet Earth still in the dark, unconnected to the electric grid.

When rocket scientist K.R. Sridhar founded the technology startup that would become Bloom Energy in 2001 — and famously introduced its electricity-generating “box” to the world in 2010 during a “60 Minutes” segment — his inspiration was a photograph snapped from outer space illustrating the vast swaths of planet Earth still in the dark, unconnected to the electric grid.

He mused then, as he does now: If scientists could generate power for equipment on far-flung planets such as Mars, why can’t they light up rural communities here on Earth? “In a digital world, electricity, like food and shelter, is a human need,” said Sridhar, Bloom’s chairman and CEO, during a relatively rare formal media briefing last week at the company’s Sunnyvale, California, headquarters.

Almost 20 years later, that worldview looms large on a wall in the now-public company’s corporate briefing room. It’s a not-so-subtle reminder of Bloom’s long-term mission “to make clean, reliable and affordable energy for everyone in the world.”

Right now, however, the company’s short-term concern is convincing high-profile commercial and industrial accounts to buy the Bloom Energy Server (the fancy name for its fuel cell technology) to reduce their reliance on the traditional grid. Bloom’s solid oxide fuel cells generate electricity through an electrochemical reaction, rather than through a combustion process, which distinguishes its approach from on-site cogeneration options.

Read the rest of my report for here.

Kickstarter To Designers: Consider The Environment

Genusee, an eyeglasses maker that fashions its frames from water bottles sourced in Flint, Michigan. Huskee Cup, which brews up reusable mugs made out of coffee husk waste. EcoTruck, a toy made from a wood-hybrid material that is far tougher than competitive options.

All three of these designers turned to Kickstarter to build their audience, orders and business partners. While their market focus is very different, they all share a common interest. All three are dedicated to reducing their environmental impact by choosing materials that can extend their product lifecycles, are less toxic to humans or the planets, or that rethink substances or objects that otherwise would be considered waste.

Now, the crowdsourcing platform — which helped launch more than 9,000 projects over the past 12 months — is borrowing from their examples to encourage other designers to embed environmental and sustainable sourcing criteria into their planning and ideas at a very early stage of creation.

Read the rest of my report for GreenBiz here.

Amazon, Apple Go for the Photo Opp

Generally, you know a company is “serious” about a strategy when they march the chief executive officer out to be the mouthpiece or the face of it. Or at least that’s what the marketing gurus and guru-esses hope.

So, I was intrigued by two recent announcements by two of the biggest technology companies in the earth’s universe — Amazon and Apple — dropped some material into my email inbox in late October. (Actually, the press release involving Apple came from another company, but more on that in the moment.)

Amazon’s proclamation was along the lines of several it has issued over the past two years, trumpeting a contract to buy the power from yet another wind farm in Texas (its largest deal yet).  This is a seriously huge facility, more than 100 turbines, each of them more than 300 feet tall. The capacity is 253 megawatts of electricity, which means it can generate 1,000,000 megawatt-hours of power annually.

This is the 18th solar or wind so far made possible because Amazon stepped in to help finance the installation. What’s even more incredible is that the company has almost twice that many projects in its pipeline. So, you can hardly blame the company for releasing this video of Amazon CEO Jeff Bezos “christening” one of the turbines. (I’m sure the Amazon board is shuddering.)

The second photo is less dramatic, but also far more unexpected: what the heck is Apple CEO Tim Cook doing in a Swedish forest, planting trees?

The Holmen Group produces more than 30 million trees annually to meet Sweden’s legislated requirements for replanting. (Copyright: Iggesgund)

It turns out that the company that publicized the visit, Iggesund Paperboard, is one of Apple’s biggest packaging suppliers — a company originally selected by the tech giant’s founder, Steve Jobs. The material is called Invercote. The parent company, Holmen, is listed on the United Nations Global Compact Index of the world’s most sustainable companies. The predecessor firm to Iggesund has actually been around since 1685.

Cook also tweeted about his experience:

Given Apple’s legacy of being relatively mum about pretty much everything until it is good and ready to talk, Cook’s willingness to give its supplier such a great photo opp is all the more notable.

But lo and behold, the company just released an updated statement about its packaging strategy in October, with heightened attention to the forests where it sources virgin fiber. Sweden isn’t the only place it’s watching: Apple is working with World Wildlife Fund to transition suppliers in China to more sustainable forestry practices. Is that the next photo opp?